Some of us are health conscious and buy naturally grown organic products at a higher price. However, many of us are not aware that just eating food free from toxic pesticides is not enough for health. We should also pay attention to the core nutritive and medicinal components in food and herbs. These help to protect us from diseases.
As an example, we have screened the market for both low priced non-organic and high priced organic turmeric powder. Most of the cheap turmeric and surprisingly even the organic turmeric powders had low curcumin content. The curcumin is the medicinal core component of turmeric. These results make us aware that we should not only look for pesticide free organic turmeric but also for turmeric powder that is high in the medicinal core compound. Our Shop Awareness (SA) certified Turmeric has the highest (4.2%) curcumin percentage.
Similarly, functional medicinal compounds might be low in other foods that we consume as well. The lack of functional compounds in food can have a negative effect on health. We continue falling sick and tend to spend more money on medicines and in hospitals losing our peace of mind and happiness.The YShopawareness was founded on the sole mission to help customers to shop for high quality food and products with high levels of the core compounds.